Founder & CEO · Micronetbd

I build software, and I untangle the data underneath it.

I founded Micronetbd in 2012 and still architect the work — the products, the Salesforce builds, and the migrations between systems that were never designed to talk to one another.

2012
Founded Micronetbd
~200
Clients delivered for
100s
Data migrations run
George Ayub
George Ayub
About

Fourteen years of shipping, across industries that don't usually get good software.

George Ayub founded Micronetbd in 2012 and still architects the work. Fourteen years on, the firm has delivered for close to two hundred clients across law, food and beverage, consumer goods and cosmetics, agriculture and produce, building products, finance, construction and government — and has run hundreds of data migrations between systems that were never designed to speak to one another.

The through-line is the same everywhere: get the data honest, then build the product that runs on top of it. That's how the platform work turned into shipped products, and it's why the migrations matter as much as the apps.

Salesforce platform Legal tech (Litify · Filevine) Data migration AI intake agents CPQ Apex & Visualforce
What I build

Products, not just projects.

The consulting work kept surfacing the same gaps, so we built products to close them. These are the ones in the world today.

MatterOrbit
Two-way document sync between Filevine and SharePoint, with real conflict handling so nothing gets silently overwritten.
matterorbit.com
Workup Agent & theinjury.ai
An AI intake agent that works up case inquiries, paired with a public claimant-facing site that meets people where they start.
theinjury.ai
Postrio
Automated print and mail for Litify firms — the physical-mail step, handled from inside the system of record.
postrio.io
LeadLife · SenderIQ · ServiceDesk+
Native Salesforce apps for lead lifecycle, sending intelligence, and service operations — built on the platform, not bolted beside it.
Native on Salesforce
On stage

Speaking & workshops

Where I've presented on legal transformation, platform strategy, and getting implementations right.

Salesforce Dreamforce
Speaker
On the platform stage at Salesforce's flagship event.
Spec Summit 2026
Session
Presented Implementing Specright the Right Way.
Filevine LEX Summit
Workshop
Runs a hands-on Vinesign template workshop for firms.
Certified Salesforce Sales Cloud Consultant Salesforce Administrator Apex & Visualforce Developer Steelbrick CPQ Certified
Watch

Talks, panels & sessions

Conference sessions, webinars and panels — the work explained in our own words. More on the Micronetbd YouTube channel.

Conferences
Panels & webinars
Connect

Where to find me & the team

For work with Micronetbd, or to follow what we're shipping.